Scarcity vs abundance: Why family offices need a startup mindset
Most startups begin with a sense of urgency born out of a lack of capital. Every dollar counts, and every decision has weight. That pressure creates clarity.
In her recent article for Crain Currency, Wingspan founder Christina Wing makes the case that family offices need that same clarity—especially when capital is abundant. She walks through some of the common traps that stem from capital abundance: hiring too fast, investing before aligning, skipping governance. These aren’t issues of wealth. They’re issues of discipline.
Christina lays out a simple roadmap rooted in vision, intention, and phased complexity. It’s a blueprint we believe in at Wingspan. We’ve seen firsthand how families that start slow and stay focused end up with stronger teams, clearer strategy, and more resilient structures.
Scarcity may not be the goal—but it might just be the mindset that ensures long-term success.
