Does your family office have a mission?

Christina Wing
October 24, 2023

What is the reason for having a Family Office? Every family will answer this question differently – but according to Christina Wing, founder of Wingspan, you need to at least have an answer. In this article in Family Office Pro, Christina elaborates on the importance of mission to any Family Office. “If you don’t know what your mission is, you don’t know what you’re building,” she says. “How do you govern something when you don’t know why you’re doing it?” Christina delves into why measurement of success will always reflect specific family goals and wants, and why without defining these your Family Office will be rudderless.

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About Christina Wing

Christina founded Wingspan Legacy Partners to help Founders and Families navigate the intersections between Family dynamics, business operations, wealth, legacy and philanthropic impact.