Building Bridges Between Generations: Insights from the Family Business Audiocast

Christina Wing
December 3, 2024

Wingspan’s Christina Wing and Maryann Bell recently joined R. Adam Smith on the Family Business Audiocast for a thought-provoking discussion on the evolving dynamics of family enterprises. The conversation delved into governance, philanthropy, and fostering a rising generation of responsible stewards.

Christina emphasized the importance of governance in aligning family and business goals, from setting clear boundaries within family offices to creating decision-making frameworks that reflect shared values. Her observations highlighted the shift towards collaboration among family offices, a trend encouraging the adoption of best practices across the industry.

Maryann explored the challenges of engaging the next generation, noting their diverse aspirations and how these can coexist with a legacy-driven mindset. Her insights on empowering Rising Gens—whether they pursue roles in the family business or forge their own paths—resonated deeply, particularly with the emphasis on balancing individual and family legacies.

A standout moment was the discussion on philanthropy. Christina and Maryann underscored that meaningful giving goes beyond financial contributions—it requires entrepreneurship, governance, and alignment with family values. They encouraged Rising Gens to create their own legacies while honoring those before them.

This audiocast reinforced Wingspan’s commitment to shaping future leaders through education, community, and access. Programs like Wingspan Forum exemplify this, offering Rising Gens a platform to connect, learn, and lead.

For those navigating the complexities of family enterprises, this episode offered valuable perspectives on the journey of stewardship across generations.

Listen to the full audiocast below or anywhere that you enjoy podcasts.

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About Christina Wing

Christina founded Wingspan Legacy Partners to help Founders and Families navigate the intersections between Family dynamics, business operations, wealth, legacy and philanthropic impact.