Unlocking the Potential of Family Offices: A Call to Action
Christina Wing and Liza Truax’s article, “Family Offices Need to Find Their Voices,” was recently published in Crain Currency. The piece explores the rapid growth of family offices—now numbering over 10,000, with most established in the last decade—and the immense opportunity this expansion presents. Managing significant assets and backed by top-tier talent, family offices have become increasingly influential sources of capital, often serving as aligned, patient investors with unique values and perspectives.
Historically, family offices employed more passive tactics to achieve wealth preservation, cost reduction, and risk mitigation. However, many are now shifting toward active investment strategies, such as direct investments and alternative assets. This shift creates an opportunity for family offices to assert their influence by thoughtfully engaging with their investments to foster values-based outcomes and create meaningful change. Despite their potential, only 20% of family offices with direct private equity investments report being active shareholders, leaving significant opportunities untapped.
At Wingspan, we encourage family offices to contemplate how their investing strategies can create impact. By thoughtfully aligning investments with their values and long-term goals, family offices have a unique opportunity to drive meaningful outcomes that extend beyond financial returns.
To read more about the evolving role of family offices and the opportunity to shape a better future, check out the full article.
