Social Media Smarts: Guidelines for Family Offices
Wingspan Partner Maryann Bell was asked to contribute to an experts roundtable in FO PRO titled “Should Family Offices Have Social Media Policies?” She shared key insights on social media policies for family offices, emphasizing the need for a culture of privacy and confidentiality. With the growth of social media, Bell highlighted that it is important for families to get ahead of potential risks. Family members and staff represent the family publicly, making it vital for their online activity to align with core values. Clear guidelines, often backed by confidentiality agreements, help manage this representation.
Bell also pointed out that addressing policy violations can be challenging. Some families use a family council to review breaches and decide on consequences, which can include limiting roles within the enterprise. Regularly revisiting these guidelines ensures the family’s reputation and legacy are protected.
For more on this important topic from Maryann and others, read the full article.
—
Where else have you seen Wingspan? See more Media Appearances here.
Get more insights in our monthly newsletter. Subscribe here.
