Sustaining a Legacy of Giving in Turkey

Christina Wing
April 10, 2024

More families in business are looking to make a positive social impact. This goes beyond traditional philanthropy in two ways: (A) by taking an active part in giving rather than just “cutting a check,” and (B) by employing the same rigorous metrics used for financial investments to social investment.

In this Harvard Business Review podcast, Wingspan founder Christina Wing joins Murat Özyeğin of Özyeğin Social Investments to discuss how a prominent Turkish family pioneered an innovative approach to family business social investment. By focusing on education and training, the Özyeğin family sought to make a tangible impact on Turkey’s economy and society. And by making their family business social investment a direct extension of the firm, they ensured a quantifiable approach to measuring and obtaining results.

Listen to Christina’s and Murat’s conversation with HBR HERE.


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About Christina Wing

Christina founded Wingspan Legacy Partners to help Founders and Families navigate the intersections between Family dynamics, business operations, wealth, legacy and philanthropic impact.